ANALISIS HUBUNGAN BAURAN PROMOSI DENGAN PENINGKATAN PENJUALAN KAMAR DI HOTEL MEGA PROKLAMASI

Abstrak

This research puose for learning the relation between the promotion mix with the room sales of Mega Proklamasi Hotel. This research using 3 (three) dependent variable of promotion mix : sales promotion advertising and personal selling with the independent variable the rooms sales of Mega Proklamasi Hotel. The research’s method is quantitative using the secondary data  from the finance report of Mega Proklamasi Hotel. And then the data is analyst using Spearman Rank Method to learn the corelation and determination between the promotion mix with the rooms sales. From this research we find that Mega Proklamasi Hotel spent money so much for doing the marketing activities in order to increase the rooms sales using the promotion mix : sales promotion for example : giving the special rate (discount) to the guest advertising for example join in to the Lion and and Garuda Magazine and personal selling for example doing the sales visit to the company or travel agency. In case we find the result that the sales promotion has the relation with the rooms sales about 27.563% the advertising is about 13.988% and personal selling is about 7.508% although from the SPSS system we find that personal selling has not the relation with the rooms sales of Hotel Mega Proklamasi.