R&D&I: TEROBOSAN DALAM OPTIMASI KEPARIWISATAAN DAERAH BERBASIS EKONOMI KREATIF

Abstract

Global development requires the development of tourism with the paradigm of serenity, spirituality, and sustainability done quickly, accurately and qualitatively through research, development and innovation (R & D & I). R & D & I became a breakthrough in tourism management that relied on creative economy. Can R & D & I accelerate the achievement of tourism development goals and targets with the paradigm of serenity, spirituality, and sustainability through the creative economy? This study tries to describe the importance of R & D & I in identifying constraints and increasing the leverage of tourism in the region. The method used is qualitative-narrative through literature study. The results of the study show that potential-product-prospect-publication or five-P potential transformations can accelerate the achievement of tourism development goals and targets. The procession of achievement also calls for collaboration and commitment of local government officials (civil state apparatus) and tourism stakeholders.