ANALISIS PERBANDINGAN MUTU PELAYANAN INDOMART DAN ALFAMART DI CIPAYUNG JAKARTA TIMUR

  • Sahala R Salengga Simanjuntak
  • Meylani Tuti STIE Pariwisata Internasional
Keywords: Service, Quality

Abstract

In writing this essay contains the measurement and  comparison of  quality  of service Indomart and Alfamart in Cipayung, East Jakarta. To improve service quality Indomart and Alfamart. In addition to research conducted also serves to determine whether there are differences in the quality of service Indomart and Alfamart in Cipayung, East Jakarta. This thesis uses the descriptive method, namely to do with data collection and analysis of data by 47 respondents who came to Indomart and Alfamart in Cipayung, East Jakarta. Any answers from respondents who had obtained the weights can be calculated. From the results of a study of the questionnaire that the average (mean) quality of service Indomart is 35.45, with a standard deviation of 5.22. the average (mean) quality of service Alfamart is 36.13, with a standard deviation of 5.17. later when compared with the normality test using SPSS software acquired significance> 0.05. Indomaret probability quality of service is 0.200, and Alfamart 0.200. If both are compared with the trust value of α (0.05), then there is no distinction between service quality Indomart and Alfamart in Cipayung, East Jakarta.

Published
2012-08-24