HUBUNGAN ATRIBUT PRODUK WISATA DENGAN LOYALITAS PENGUNJUNG TAMAN WISATA MEKARSARI

Abstract

The study was conducted to determine the extent to which visitors feel happy and then loyal to enjoy tourism product attributes, which is in Mekarsari. This research method is quantitative spread questionnaires to the respondents, the measurement techniques Likert scale, where assessment respondents a series of questions about the type of product attributes has five assessments. Later analysis of the discussion is the Spearman rank correlation test and the coefficient of determination, to see the relation of the tourism product attributes Mekarsari with visitor loyalty. Based on the results of product attributes relationship type has a positive relationship with the visitor loyalty and visitor expressly agrees to revisit Mekarsari Park.