Human Capital Development

Pengaruh Motivasi Kerja, Kompensasi dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Cipta Graha Sejahtera

ADAM ABU — 2022-12-30

Penelitian dibawah btujuan agar bisa mengetahui tentang Pengaruh Motivasi Kerja, Kompensasi, dan lingkungan Kerja TerhadapnKinerja Karyawan di PT Cipta Graha Sejahtera. Jenis penelitian yang digunakan ialah penelitian kualitatif dengan teknik penelitian sempel yaitu teknik non Probability sampling berupa accidental sampling dan melibatkan responden sebanyak 100 orang. Teknik yang digunakan yaitu teknik linier berganda.

Pengaruh kualitas produk, citra merek dan pemasaran digital terhadap keputusan pembelian

Juni Herdiansyah Nasution — 2022-12-30

Tujuan penelitian untuk mencari tahu dampak kualitas produk, citra merek dan pemasaran digital terhadap keputusan pembelian di Signal Coffee Depok yang dilakukan mulai Maret-Mei 2022. Dengan metode survei langsung pada pelanggan Signal Coffee Depok dengan penyebaran kuisioner untuk 130 responden laki-laki maupun perempuan serta berkunjungnya dengan siapa responden tersebut. Dengan pengambilan metode accidental sampling. Metode analisis data diambil menggunakan deskriptif kuantitatif. Penelitian ini juga menggunakan Structural Equation Model (SEM). Dan pengolahan data menggunakan aplikasi SmartPLS 3. Penelitian ini menunjukan kualitas produk mempengaruhi keputusan pembelian dan berpengaruh positif serta signifikan, citra merek memiliki dampak positif terhadap keputusan pembelian tetapi tidak signifikan dan pemasaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian.

judul Pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian di Cindy Shabbychic Home Decor

Septia Eka Nurcahya Septia — 2022-12-30

This study tries to test whether product quality, price perception, and marketing have an influence on purchasing decisions at Cindy Shabbychic Home Décor. The sample strategy used is a Likert scale which uses a random sampling method with up to one hundred Cindy Shabbychic consumers as respondents. This study was tested simultaneously stating the three variables, namely, product quality (X1), price perception (X2), and promotion (X3) had an effect on purchasing decisions (Y) partially only product quality and promotion had a significant effect on purchasing decisions at Cindy. Shabbychic Home Decor. While the price perception variable has no significant effect on purchasing decisions.

Penelitian ini mencoba untuk menguji apakah kualitas produk, persepsi harga, dan pemasaran memiliki pengaruh terhadap keputusan pembelian pada Cindy Shabbychic Home Décor. Strategi sampel yang digunakan adalah skala Likert yang menggunakan metode pengambilan sampel secara kebetulan dengan hingga seratus konsumen Cindy Shabbychic sebagai responden. Penelitian ini di uji secara simultan menyatakan ketiga variable yaitu, kualitas produk (X1), persepsi harga (X2), dan Promosi (X3) berpengaruh terhadap keputusan pembelian (Y) secara parsial hanya kualitas produk dan promosi yang berpengaruh siginifikan terhadap keputusan pembelian pada Cindy Shabbychic Home Décor.Sedangkan pada variable Persepsi Harga tidak berpengaruh signifikan terhadap keputusan pembelian.

PENGARUH LOKASI, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KOI MEGA KUNINGAN

Bangkit Saputra — 2022-12-30

The purpose of this study was to analyze and determine the effect of location, promotion, and service quality on purchasing decisions at KOI Mega Kuningan. The population in this study were visitors to KOI Mega Kuningan. The sampling technique used was accidental sampling with 100 respondents. The analytical method used is multiple linear regression. The results showed that location, promotion, service quality had an influence on purchasing decisions either partially or simultaneously.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap kepuasan Pelanggan di Royal Kuningan Hotel

mike agusli mike — 2022-12-30

Thisaresearch aims to analyzeathe influence ofaproduct quality, service quality, and price perception on customer satisfaction. This research was conducted at Royal Kuningan Hotel by disseminating quesioner to 100 respondents. The sample techniqueaused in thisastudy is a purposive samplingatechnique. While the method used in this studyais a multiple linear regression method. Then the results of product research have a positive and significant influence of 9.06% oncustomer satisfaction. Then the quality of service has a positiveaand significant effect of 21.99% on customer satisfaction. While the price perception has no positive and insignificant effect of 3.20% on customer satisfaction. Thus Simultaneously (simultaneously) product quality, servicequality, andaprice perception have a positive and significant influence of 31.02% on customer satisfaction. While the remaining 68.98% of othersavariables not included in this study.

Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Hotel Aryaduta Menteng Jakarta

Anggha Pratama Purnama Putra — 2022-12-30

This study aims to analyze and determine the effect of service quality, product quality and price perception on customer satisfaction at the aryaduta menteng hotel. The background is research is the increasingly stringent business development at the aryaduta menteng hotel Jakarta. Based on the sampling technique in this study is quantitative, this sample collection technique is purposive sampling, the technique carried out by this study uses multiple linear analysis. The results of this study are service quality, product quality, price perception affect customer satisfaction simultaneously, partially service quality, product quality and price perception have a significant effect on customer satisfaction

Pengaruh Kualitas Pealayanan, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan Grab Bike di Jakarta

Febria Tamaya Muliansyah — 2022-12-30

The purpose of this study was to examine the effect of service quality, promotion and price perception on Grab Bike customer satisfaction in Jakarta. Data collection using purposive sampling technique, the method used is quantitative. The sample was obtained using a questionnaire with a total of 100 respondents. Data were analyzed using multiple linear regression. The results showed that service quality, promotion, and price perception significantly affected customer satisfaction simultaneously. Partially shows that service quality, promotion and price perception have a significant efffect on costumer.

Pengaruh Persepsi Harga Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Mobicoffee Rest Area KM 166A

Dea ayu — 2022-12-30

The purpose of this activity is to analyze the influence of perceptions of price, product quality, and service quality on purchasing decisions in the Mobicoffee Rest Area KM 166A. in this analysis the population of Mobicoffee visitors. The sampling method used was non-probability sampling, along with the accidental sampling method, a total of 100 respondents who visited Mobicoffee. The data collection method that uses a data processing questionnaire is measured by a choice of 5 Liker scales that have been tested for validity and reliability. This analysis uses classical assumption tests, and multiple linear regression analysis with SPSS 25.0 software. The results of the study showed that the perception of price, product quality, and service quality partially had a positive and significant effect on purchasing decisions and simultaneously the variables of price perception, product quality, service quality had a positive and significant influence on purchasing decisions in Mobicoffee Rest Area KM 166A

PENGARUH KUALITAS PRODUK,PROMOSI DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI GRAND ORCHARDZ HOTEL KEMAYORAN

Ade Pristiwani — 2022-12-30

This study intends to analyze the effect of product quality, promotion, and location on purchasing decisions. Participants in this study were visitors who stayed at Grand Orchardz. The sampling technique used was accidental sampling with a total of 211 respondents. Multiple linear regression analysis is the method used. Research findings indicate that location, promotion, and product quality have a major influence on guests' decisions to stay at Grand Orchardz Hotel Kemayoran either partially or simultaneously

Pengaruh Promosi, Persepsi Harga dan Lokasi terhadap Keputusan Menginap di Wyndham Casablanca Jakarta

Dewi Ruth Angela Patty — 2022-12-30

The purpose of this study was to determine and analyze the effect of promotion, price perception, and location on the decision to stay at Wyndham Casablanca Jakarta. The population in this study are customers of Wyndham Casablanca Jakarta. Data were taken using accidental sampling as many as 120 respondents. In addition, 20 respondents for testing the validity and reliability, and 100 respondents for research calculations. The analytical method used in this study is the classical assumption test using SPSS version 20. From the measurement results with this method, the independent variables, which is promotion, price perception and promotion have a good and significant effect on the decision to stay at Wyndham Casablanca Jakarta.

Septian Tri Saputra Pengaruh Kualitas Pelayanan, Kualitas Makanan dan variasi Menu Seimbang Terhadap Kepuasan Karyawan Pada Kantin Hotel Bintang 5 di Jakarta

Septian Tri Saputra — 2022-12-30

This study aims to analyze the effect of service quality, food quality, balanced menu variations on employee satisfaction. The population in this study are permanent employees of 5-star hotels in Jakarta. The sampling technique used is purposive sampling, namely respondents who have become permanent employees of 5-star hotels in Jakarta and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the PLS-SEM (Partial Least Squares- Structural Equation Modeling) approach. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between Service Quality, Food Quality, and Menu Balance for employee satisfaction.

THE INFLUENCE OF ATTRACTION, PRICE PERCEPTION AND PROMOTION ON THE DECISION OF TOURISTS TO VISIT TAMAN SAFARI BOGOR

Ambar Pujiyani Jamaludin Putri — 2022-12-20

This study aims to determine and analyze the influence of tourist attraction, price perception and promotion on tourist decisions to visit Taman Safari Bogor with a quantitative method, the data used is primary data by collecting data using questionnaires and using SPSS data processing to obtain the research population. are all visitors who have visited the Bogor Safari Park tourist attraction. The sample that will be taken by the author is 100 respondents with an accidental sampling technique. This research also uses multiple linear regression analysis approach. So from the results of this study, it is stated that the first and third variables partially have a positive and significant effect on Tourist Attractions and Promotions Decisions on Tourists Visiting Taman Safari Bogor, while the second variable partially Price Perceptions does not significantly affect the Decisions of Tourists Visiting Taman Safari Bogor. While the dependent or independent variables simultaneously affect the decision of tourists to visit the Bogor Safari Park.

Pengaruh Kualitas Produk, Citra Merek, dan Promosi Terhadap Kepuasan Pelanggan Di Kopi Kenangan Ruko MOI

Ade wira Surya pangestu — 2022-12-30

The purpose of this study was to determine the effect of product quality, brand image, and promotion on customer satisfaction at Kopi Kenangan Ruko Mall Of Indonesia. The population of this study are consumers who have made more than one purchase. and the sampling technique used is purposive sampling. The sample size is 85 respondents. The data analysis method in this study uses multiple regression analysis using the SPSS 24 program. The results of this study include product quality, brand image, and promotions have a positive and significant impact on customer satisfaction Kopi Kenangan Ruko Mall Of Indonesia.

Keywords: product quality, brand image, promotion, customer satisfaction

Pengaruh Persepsi Harga, Sosial Media, dan Kualitas Produk Terhadap Keputusan Pembelian Mo Tahu Aja di Duren Sawit

Bagus Handoko — 2022-12-30

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PENGARUH PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI STARBUCKS COFFEE SUMMARECON MALL BEKASI

Ahmad Dani Rifai — 2022-12-30

Tujuan dari penelitian ini adalah untuk mengetahui apakah harga, promosi dan lokasi mempengaruhi keputusan pembelian. Populasi dalam penelitian ini adalah pengunjung starbuck summarecon mall Bekasi yang sudah melakukan pembelian lebih dari dua kali. Sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan menggunakan jumlah responden 150 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil penelitian membuktikan bahwa terdapat adanya pengaruh harga (X1), promosi (X2) dan lokasi (X3) terhadap keputusan pembelian (Y) starbuck summarecon mall bekasi secara parsial dan simultan.

Pengaruh Promosi, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Baba Rafi Kebab Turki

ryan akmal arisandi — 2022-12-30

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, kualitas produk dan harga terhadap keputusan pembelian pada Baba Rafi Kebab Turki Jakarta. Populasi dalam penelitian ini adalah pengunjung Baba Rafi Kebab Turki Jakarta. Teknik Sampling yang digunakan dalam penelitian ini adalah accidental sampling dengan menggunakan kuesioner dan mendapatkan jumlah responden sebanyak 156 orang. Metode yang digunakan yaitu metode penelitian kuantitatif dan menggunakan teknik analisis linier berganda. Hasil dari penelitian ini menunjukkan bahwa promosi (x1), kualitas produk (x2) dan harga (x3) berpengaruh terhadap keputusan pembelian (y1).

Kata Kunci : Promosi, Kualitas Produk, Harga, Keputusan Pembelian

PENGARUH PROMOSI, LOKASI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN BERKUNJUNG DI TELAGA SARANGAN MAGETAN

Nurayudewi Lestari — 2022-12-30

This study aims to analyze the effect of promotion, location and price perception on visiting decisions. Testing the research hypothesis using multiple linier regresion analysis andthe help of spss26. The survey was carried out by distributing questionnaires to 120 tourists who visited sarangan lake, magetan regency. The selection of respondents was done by accidental sampling technique because by chance meeting with the researcher can be used as a sample. The results show that an increase in the number of tourists requires promotion, location and price perception simultaneously. The results of the study also show that promotion, location and price perception play a significant role in increasing visiting decisions. This study has implications for increasing understanding regarding the relationship between promotion, location and price perception with the decision to visit telaga sarangan, magetan regency. The importance of the influence of location so that it can play a significant role in increasing visiting decisions.

Pengaruh Citra Merek dan Kualitas Produk terhadap Kepuasan Pelanggan melalui Nilai Pelanggan

Ru'yatul Hilal — 2022-12-30

This study aims to determine the effect of brand image and product quality on customer satisfaction through customer value at Loko Café Pasar Senen. The sample in this study were 197 respondents. The sampling technique used in this research is purposive sampling. This study uses quantitative descriptive methods by conducting survey research based on data by distributing questionnaires to respondents and researchers using path analysis methods. The researcher uses the quantitative descriptive method by analyzing the data using IBM SPSS Statistics 25. The results of research conducted by Loko Café Pasar Senen show that product quality has a significant effect on customer value. Brand Image has a significant effect on Customer Value. Product Quality and Customer Value have a significant effect on Customer Satisfaction. Brand Image has a significant effect on Customer Satisfaction. Brand Image has an indirect effect on Customer Satisfaction through Customer Value with a contribution of 0.038. Product quality has an indirect effect on customer satisfaction through customer value with a contribution of 0.115.

THE INFLUENCE OF TAHAPAN BCA'S QUALITY TO CUSTOMER SAVING DECISION THROUGH BRAND IMAGE OF BANK CENTRAL ASIA

Harvellino Fernando — 2022-12-30

The purpose of this study was to analyze and determine the effect of the quality of tahapan bca on saving decision through brand image of Bank Central Asia. The population in this study are consumers who have made savings and transactions more than twice and the sampling technique used is accidental sampling with a total of 254 respondents. The data analysis method used is the Structural Equation Model using Smart-PLS 3. The results showed that the quality of tahapan bca had a significant effect on saving decisions. On the other hand, the quality of tahapan bca has an influence on brand image. Meanwhile, brand image has a significant effect on saving decisions.

Pengaruh Motivasi, Kepuasan dan Disiplin Kerja Terhadap Kinerja Pegawai di Rumah Sakit Umum Pengayoman Cipinang

Amalia Krismawati — 2022-12-30

This study aims to analyze the effect of motivation, satisfaction and discipline work on employees performance at general hospital pengayoman cipinang. This data uses primary data by using a accidental sampling and samples taken were civil servants and honorary employees questionnaires directly to 100 respondents. The data analysis tool used in this research is multiple linear regression, validity test, reliability test, classical assumtion test, t test, and f test. The results of this study proves regression results on the regression equation that the motivation, satisfaction, and work discipline positively effect the employee performance at General Hospital Pengayoman Cipinang. The result of t test shows that motivation, satisfaction and work discipline have positive effect and significant influence on employee performance at General Hospital Pengayoman Cipinang. The result of F test shows that there is significant influence on motivation variable, satisfaction and work discipline to employee performance at General Hospital Pengayoman Cipinang.

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi (X1), kepuasan (X2), dan disiplin kerja (X3) terhadap kinerja pegawai (Y) di Rumah Sakit Umum Pengayoman Cipinang. Menggunakan data primer dengan teknik accidental sampling dan sampel yang diambil pada adalah para pegawai pns dan honorer di Rumah Sakit Umum Pengayoman Cipinang berjumlah 100 orang. Analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda, uji validitas, uji reliabilitas, uji asumsi klasik, uji t, dan uji F. Hasil penelitian membuktikan bahwa adanya persamaan regresi linier motivasi, kepuasan, dan disiplin kerja berpengaruh positif terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji t menunjukan bahwa motivasi, kepuasaan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji F menunjukan ada pengaruh pada variabel motivasi, kepuasan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai Rumah Sakit Umum Pengayoman Cipinang.

Meningkatkan Loyalitas Merek dengan Kualitas Layanan dan Citra Merek : Peran Kepercayaan Merek sebagai Mediator

Stella Prana — 2022-12-20

Penelitian ini bertujuan untuk menganalisis peran kepercayaan merek memediasi pengaruh kualitas pelayanan dan citra merek kepada loyalitas merek. Populasi dalam penelitian ini merupakan tamu yang datang ke Hotel Mercure Jakarta Cikini. Penelitian ini memakai data primer yang diperoleh dari kuesioner dengan tata cara purposive sampling. Sampel data diperoleh dari 200 responden di Hotel Mercure Jakarta Cikini yang sudah melakukan pembelian lebih dari sekali. Untuk menguji hipotesis yang diajukan, penelitian ini memakai pendekatan PLS- SEM (Partial Least Squares- Structural Equation Modeling). Analisis PLS SEM dilakukan dalam dua tahap dalam 2 sesi. Tahap awal merupakan analisis reliabilitas serta validitas, sedangkan sesi kedua merupakan estimasi serta verifikasi koefisien jalur dan daya model struktural. Penelitian ini menggunakan bantuan software SmartPLS 3.2.9. Hasil penelitian ini menunjukan bahwa ada ikatan positif langsung antara Citra merek kepada kepercayaan merek dan loyalitas merek. Efek langsung kualitas layanan kepada kepercayaan merek dan loyalitas merek. Efek langsung kepercayaan merek kepada loyalitas merek dan pengaruh tidak langsung kualitas layanan dan citra merek kepada loyalitas merek melalui kepercayaan merek