Panorama Nusantara

ANALISIS PENGARUH PROMOSI , BRAND AWARENESS, CITRA DESTINASI TERHADAP KEPUASAN BERKUNJUNG WISATAWAN DI KOTA TANGERANG SELATAN

2023-10-01T07:51:16+00:00

This research aims to know the influence of Promotion , brand Awarenees , destination image variable on tourist satisfaction against Situ Gintung Park and BSD Ocean Park, South Tangerang City, Banten. This research uses descriptive and quantitative approach. The collection of data obtained through a questionnaire which distributed to 100 respondents. The sampling technique of this research using purposive sampling and the respondent is domestic tourist, at least two visits. The results showed that: destination image variable significantly influence tourist satisfaction, the destination image variable significantly influence tourist Statisfaction variable, and tourist satisfaction variable significantly influence tourist Brand awareness. Based on this findings, the government and the tourism’s entrepreneur have to keep the image of South Tangerang city up and increase the tourist’s visit intention by promoting all types of tour attraction, and optimizing the variety of tour attraction by creating tour promotion.

PENGARUH RETURN ON ASSET, RETURN ON EQUITY, DAN EARNING PER SHARE TERHADAP HARGA SAHAM PERUSAHAAN NON-BANK DALAM INDEKS LQ45 TAHUN 2014-2018

2023-10-01T07:52:23+00:00

This research aimed to determine the impact of financial ratios to stock price. The object of this research is Nonbank Companies on Index LQ45 2014 to 2018. The financial ratios used in this study as independent variables were Return On Asset (ROA), Return On Equity (ROE) dan Earning Per Share (EPS). The data used in this research were annual report, based on annual financial reports, starting from the first year of 2014 to 2018. The data used in this study is the use of panel data methods and Purposive Sampling is done by comparing the regression model (1) Ordinary Least Square (common effect), (2) Efek Tetap (Fixed Effects), (3) Efek Random (Random Effect). Of the three models obtained the best model is Fixed Effect.The results of this study indicate that ROA and ROE have the relationship to the stock price, but not significant. While, the EPS has showed a significant effect on stock price. However ROA, ROE have significantly affected stock prices, simultaneously.

ANALISIS PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PERUSAHAAN JASA SUB SEKTOR KONTRUKSI DI BURSA EFEK INDONESIA

2023-10-01T07:53:26+00:00

The purpose of this study was to analyze the effect of Current Ratio, Debt to Equity Ratio, and Total Asset Turnover on Return On Assets. The population in this study are construction sub sector companies listed on the Indonesia Stock Exchange in 2014-2018. The number of samples in this study were 8 companies for 5 years of observation. The method used was purposive sampling, with a total of 40 financial statements. Testing the hypothesis in this study using multiple regression analysis, assisted by Eviews software version 11.0. The results of this study stated that the Current Ratio partially significant effect on Return On Assets, while Debt to Equity Ratio and Total Asset Turnover have significantly effected Return On Assets. Then, Current Ratio, Debt to Equity Ratio, and Total Asset Turnover, Simultaneously, have influenced Teturn On Asset, significantly. Based on Determination Coefficient Test results it is known that the R square value is 0.564 or 56.4%, which shows that 56.4% Return On Assets can be explained by Current Ratio, Debt to Equity Ratio, and Total Asset Turnover,. While the rest of 43.6% is explained by other variables that not analyzed in this study. For company management, they should be able to take advantage of the level of Total Asset Turnover to be able to increase sales in achieving corporate profit. By increasing the Total Asset Turnover (TATO), the trust of investors and creditors will be increased, at the same time it takes extension of cooperation contract with the prospective companies.

PENGARUH PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA TOKO BEAU MY BEAUTY SHOP DI DADAP SUKMAJAYA

2023-10-01T07:54:01+00:00

This study aims to analyze how much influence the promotion, quality of service, and location to customer satisfaction in BEAU My Beauty Shop Dadap Sukmajaya. Population in this study people from customers BEAU My Beauty Shop Dadap Sukmajaya in May until July 2019 and Samples in this study100 respondents. Sampling method used is Purposive sampling Method. Analysis tools using multiple regression analysis. Based on the analysis, it can be concluded that, there is a real effect of promotion variables to the customer satisfaction with a contribution of 4,67%, There is a real influence of quality of service variable to customer satisfaction with contribution equal to 9,13%, There is a real influence of location variable to customer satisfaction with contribution equal to 20,17%. The independent variables, Simultaneously, have significantly influenced customer satisfaction by 41,74%.

PENGARUH BANK HOSPITALITY, PHYSICAL ENVIRONMENT’S TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION PADA PT BANK NEGARA INDONESIA WILAYAH JAKARTA

2023-10-01T07:54:31+00:00

The aim of this study is to find out the influence of hospitality and physical environment to gain word by mouth in BNI Bank Jakarta Regional Ofiices mediated by Customer Satisfaction. The sample was selected by purposive technique, totally 104 respondents. The analysis method was multiple regression using SPSS tool. The results showed that bank hospitality, and physical environment have positively influenced customer satisfaction. At the same time, bank hospitality and physical environment have positively influenced word of mouth directly, but negatively by indirectly mediated by customer satisfaction.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI GRAND HYATT HOTEL JAKARTA

2023-10-01T07:55:44+00:00

The purpose of this study was to determine the influence of service quality on customers satisfaction at Grand Hyatt Hotel Jakarta. The targeted population in this study are regular guests of Grand Hyatt Hotel Jakarta with the number of samples and giving directly questionaries to 100 guests by purposive sampling technique. The research method that used in this research were descriptive and quantitative. Data was analyzed by SPSS-software. Analysis of data used in this research are linear regression multiple, validity test, reliability test, assumsion classic test (normality, heteroskedasticity, multikoliniearity, and the linearity). While the testing of hypotheses by the F test, the results of the significant by t-test, partial correlation analysis and coefficients of determination (R². The results of this study state that service quality boyh partially and silmutaneously have significantly influenced on the customer satisfaction at Grand Hyatt Hotel Jakarta. However the partial one all in weak influence.